One of the biggest complaints about being sustainable is that it’s expensive.
It’s cheaper to buy a cases of plastic water bottles for $3, then to buy a reusable one for $30, and grabbing a free plastic straw is more reasonable than Paying $10 for a reusable one. But where do you cross the line of what is reasonable?
Allbirds is company that sells shoes. But these shoes are special because they’re made out of natural materials. The goal of the company is to be more sustainable. The shoe is made out of either wool or treefiber and the laces are created from recycled plastic bottles. Even the boxes that they come in are made out of recycled cardboard. The brand was even voted as “World’s Comfiest Shoe”. A shoe that keeps the environment in mind, that can be yours for… $95. And don’t bother looking for a discount code, they don’t exist.
Their pricing is not completely off compared to other shoe brands. But unlike Nike, Vans, or Adidas, Allbirds isn’t a common name or brand. So when consumers purchase these shoes they’re most likely buying them for what they stand for.
People have different opinions on where to draw the line with what is reasonable and what is not and this video gives great tips on how to save money while trying to be sustainable.
Businesses also struggle with the idea of sustainability being pricy. But businesses can actually save money while going green. The Morgantown Green Coalition was brought together in 2016. Joined with the Morgantown Green Team and Friends of Deckers Creek, their mission was to help local business become more sustainable, while saving money. 31 businesses ranging from bars to boutiques joined the coalition after filling out a survey that took businesses about an hour to complete. From there they learned tips and tricks from the local expedients on how to be sustainable and saving where they could.
Being reasonably sustainable is truly a person and businesses preference. As a community we find the balance to live a greener life.